Mattijs Wijnmalen
CEO & Co-Founder
Co-founded the company in 2014. Still drives Central Europe's main transit routes to test how toll systems work in practice.
- Since 2014
- Latest Hungary trip: April 2026
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Mattijs co-founded the company in 2014, when it was originally registered as Moonshots Online Marketing. The idea grew out of his own experiences driving abroad. During a road trip through Hungary in 2008, he received a substantial fine because his rental vehicle didn't have the required sticker vignette. A few years later, he ran into similar confusion while trying to work out how to obtain a German emissions sticker before visiting family in Wiesbaden. Those experiences made one thing clear: cross-border driving rules can be unnecessarily difficult for people who are unfamiliar with the local system. Today, Mattijs still regularly drives Central Europe's main transit routes to see how toll systems work in practice and to test the information we provide to customers. His most recent trip through Hungary was in April 2026.